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In an effort to discover what the average game developer could make from iPhone game apps, in 2011 Streaming Colour conducted an informal survey of 252 game developers. Thirty-six percent of the respondents were full-time game developers, 60 percent were part-time developers and 4 percent were employed by a game development company. The median revenue for developers was $3,000. This is lifetime revenue, regardless of how many games each developer made. The average revenue was $165,121. About 25 percent made $100 or less; another 25 percent made between $1,000 and $10,000; about 22 percent made between $10,000 and $100,000; nearly 12 percent made between $100,000 and $1 million; and 4 percent of respondents -- that's 10 developers in this survey -- said they had made over $1 million from their iOS games.
In 2011, Mobclix, an iOS advertising firm, released an infographic showing the average advertising revenue per user for different applications on different platforms. Their data was based on 50 top apps, each having at least 500,000 downloads or 75,000 daily active users. For iPhone games, the advertising revenue boiled down to $4 per user each month. As a comparison, Android games using the same criteria only generated $1.90 per user. Entertainment and utility apps on the iPhone generated more revenue than games, with $6.70 and $9.50 per user, respectively.
"The New York Times" notes that many app developers agree that the days of quickly developing a game and making a fortune are over. Competition is fierce, and customers today demand -- and receive -- great games with quality graphics. As of the date of publication, there are three ways of making money from iPhone games on the Apple App Store: purchased downloads, in-app purchases and ads. Many developers -- like Rovio Entertainment, which makes "Angry Birds," and Gameloft, which makes the "Modern Combat" series of games -- use a combination of these models: free games, paid games and in-app purchases. Often, the ads on free games direct users to the paid version of the app.
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Example: In general, apps of another category than games receive funding. In 2017, In any scenario, in order to receive profit from your free app,138 app ideas were crowdfunded and raised $10k-$100k on Kickstarter. As an exception, the Hello Earth game with a popular cat character, generated $148k.
In terms of app categories, free app games make far more than any other app segment. According to App Annie, the top grossing app, in the US as of August 2018 are free games like Fortnite and Pokemon Go on iOS and Android platforms, respectively. The leading Android apps worldwide are Pokemon Go and Candy Crush, which have earned $71.03m and $41.6m in 2018, respectively.
We are an award-winning independent studio established in 2011, developing sports games across digital download platforms. With over 750 million downloads of our games to date, and multiple number one spots throughout App Store Charts. 2b1af7f3a8